Friday, June 17, 2011
By Juliana Kenny, TMCnet Web Editor
Cloud CRM stands for “cloud customer relationship management” which essentially refers to any cloud-based technology that streamlines and harnesses a company’s customer data for improved customer service and overall revenue.
Customer relationship management is a term that refers to the system through which businesses market, sell, and deliver services to clients. Various CRM solutions are available from different providers that can be tailored to the needs of the business, whether it is a small to mid-sized business or an enterprise organization."
Defining CRM and why businesses use it
CRM processes involving sales, marketing, customer support, e-commerce, and reporting
Implementation best practices and encouraging user adoption
Customizations, maintenance, and enhancement
Overview of the CRM marketplace: matching specific business needs with the right CRM Platform"